[4] Luck for Sale: The Economy of Belief
PUBLICATION DESIGN / BRANDING & IDENTITY / GRAPHIC DESIGN
Software(s): Adobe Illustrator, Indesign
Research Book, Catalog, Posters, Flyers, Coupon Sheet & more
As convenience and efficiency have become the main factors driving modern lifestyles, even deeply personal and spiritual practices have adapted to fit the fast-paced rhythm of urbanized societies. Sacred rituals, once deeply rooted in tradition and community, are increasingly commodified and repackaged into easily consumer-friendly, ready-made solutions, making faith more accessible—but also more transactional. This project explores and provides a critical commentary on the intersection of belief systems, material culture, and capitalism in contemporary Thailand through a design-driven lens.
