Dynamic Identities: Suvarnabhumi Airport Rebrand | 2024
BRANDING & IDENTITY / GRAPHIC DESIGN / MOTION GRAPHICS
Hypothetical rebranding project of Bangkok Suvarnabhumi Airport (BKK). This project involved creating a versatile and dynamic branding system that draws for the airport’s infrastructure and embodies the essence of Thailand's cultural identity.
(*This project was completed as coursework for CD Studio: Signs and Symbols, Parsons School of Design)
Block Mono
TYPEFACE DESIGN / GRAPHIC DESIGN
Block Mono is a contemporary monospaced sans-serif typeface that draws inspiration from industrial design, architecture, and construction, subtly infused with a touch of calligraphic flair. Designed for versatility, each character is crafted with attention to proportion and form, balancing sharp, geometric precision with softened, rounded corners. This interplay creates a rhythm that feels both structured and approachable.
Luck for Sale: The Economy of Belief (Parsons CD Senior Thesis)
PUBLICATION DESIGN / BRANDING & IDENTITY / GRAPHIC DESIGN
As convenience and efficiency have become the main factors driving modern lifestyles, even deeply personal and spiritual practices have adapted to fit the fast-paced rhythm of urbanized societies. This project explores and provides a critical commentary on the intersection of belief systems, material culture, and capitalism in contemporary Thailand through a design-driven lens.
Historic Monuments of Ancient Kyoto: Kyoto, Uji, and Otsu Cities
BRANDING & IDENTITY / GRAPHIC DESIGN / MOTION GRAPHICS
Hypothetical Identity and Editorial Design for the UNESCO World Heritage Site: "Historic Monuments of Ancient Kyoto: Kyoto, Uji, and Otsu Cities”. The design initiative seeks to balance historical reverence with contemporary design sensibilities.
(*This project was completed as coursework for Currents: 1:1:1, Parsons School of Design)
Handcrafted Identities: Cha-An Rebrand
BRANDING & IDENTITY / GRAPHIC DESIGN
Rebranding of Cha-An, a cafe and teahouse specializing in Japanese tea and desserts, with the goal of adapting traditional aesthetics to modern times. Inspired by the quiet elegance of Japanese tea culture, the design embraces hand-crafted processes and organic misalignments that celebrate imperfection.
(*This project was completed as coursework for CD Studio: Signs & Symbols, Parsons School of Design)
Dreamscapes in Plaster: Shaping Futures
BRANDING & IDENTITY / GRAPHIC DESIGN / MOTION GRAPHICS
Branding and identity design for the exhibition “Dreamscapes in Plaster: Shaping Futures”. The visual system reflects the exhibition’s exploration of abstract sculpture and the transformative potential of plaster, translating themes of materiality, form, and imagination into a cohesive design language.
(*This project was completed as coursework for Currents: 1:1:1, Parsons School of Design)