(2025)

Dynamic Identities: Suvarnabhumi Airport Rebrand

BRANDING & IDENTITY / GRAPHIC DESIGN / MOTION GRAPHICS
Project Type: University Coursework
Software(s): Adobe Illustrator, After Effects

Hypothetical rebranding project of Bangkok Suvarnabhumi Airport (BKK). This project involved creating a versatile and dynamic branding system that draws from the airport’s infrastructure and embodies the essence of Thailand's cultural identity. The system is designed to adapt to various touchpoints, including signage, digital interfaces, and marketing materials, providing a cohesive yet flexible visual language.

(2025)

Luck for Sale: The Economy of Belief (Parsons CD Senior Thesis)

PUBLICATION DESIGN / BRANDING & IDENTITY / GRAPHIC DESIGN
Project Type: University Coursework
Software(s): Adobe Illustrator, Indesign, After Effects

As convenience and efficiency have become the main factors driving modern lifestyles, even deeply personal and spiritual practices have adapted to fit the fast-paced rhythm of urbanized societies. This project explores and provides a critical commentary on the intersection of belief systems, material culture, and capitalism in contemporary Thailand through a design-driven lens.

(2024)

Historic Monuments of Ancient Kyoto: Kyoto, Uji, and Otsu Cities

BRANDING & IDENTITY / GRAPHIC DESIGN / MOTION GRAPHICS
Project Type: University Coursework
Software(s): Adobe Illustrator, Indesign, After Effects

Hypothetical Identity and Editorial Design for the UNESCO World Heritage Site: "Historic Monuments of Ancient Kyoto: Kyoto, Uji, and Otsu Cities”. This project explores the creation of a comprehensive visual identity and editorial system for one of Japan’s most culturally significant UNESCO World Heritage sites. The design initiative seeks to balance historical reverence with contemporary design sensibilities, creating a bridge between centuries-old heritage and modern forms of communication.

(2026)

KKP Chinese New Year 2026

GRAPHIC DESIGN / PACKAGING DESIGN
Project Type: Freelance
Software(s): Adobe Illustrator, AfterEffects

Premium Red Packet Collection Design for Kiatnakin Phatra Bank, featuring silhouettes of lucky/ auspicious objects in Chinese culture.

(2024)

Block Mono

Typeface Design / Graphic Design
Project Type: University Coursework
Software(s): Adobe Illustrator, AfterEffects

Rebrand of Little Canal, a neighborhood coffee shop and bar in New York City’s Chinatown. The new identity centers on community, celebrating the spirit of the neighborhood and the connections formed within it. Bold visual language and tactile design elements channel the raw, street-level energy of the area, creating a brand presence that feels authentic, welcoming, and distinctly tied to its surroundings.

(2024)

KKP New Year 2026

Graphic Design / Illustration
Project Type: Freelance
Software(s): Adobe Illustrator, AfterEffects

(2024)

256: Unpacking the Human Experience

PUBLICATION
Project Type: University Coursework
Software(s): Adobe InDesign

A series of 4 short booklets, in total containing 256 images, exploring the dimensions of the human experience that constitutes one's "reality" and their sense of self. Each booklet loosely investigates a different dimension— the physical, the relational, the temporal, and the mental-through the examination and organization of both representational and metaphorical imagery. Within each dimension, images are sorted into smaller, specific sub-categories. Images range from photographs to graphic design, paintings and installations.

(2023)

Dime! Internship

GRAPHIC DESIGN
Project Type: Internship
Software(s): Adobe Illustrator

A series of 4 short booklets, in total containing 256 images, exploring the dimensions of the human experience that constitutes one's "reality" and their sense of self. Each booklet loosely investigates a different dimension— the physical, the relational, the temporal, and the mental-through the examination and organization of both representational and metaphorical imagery. Within each dimension, images are sorted into smaller, specific sub-categories. Images range from photographs to graphic design, paintings and installations.

(2024)

Dreamscapes in Plaster: Shaping Futures

BRANDING & IDENTITY / GRAPHIC DESIGN / MOTION GRAPHICS
Project Type: University Coursework
Software(s): Adobe Illustrator, Indesign, AfterEffects

Branding and identity design for the exhibition “Dreamscapes in Plaster: Shaping Futures”. The visual system reflects the exhibition’s exploration of abstract sculpture and the transformative potential of plaster, translating themes of materiality, form, and imagination into a cohesive design language. Through simplicity in typography, color, and graphic composition, the identity allows the artworks to take center stage.